Overview

This project focuses on designing a comprehensive wayfinding system for the Penny W. Stamps School of Art & Design, a building known for its challenging layout and navigation issues. The goal is to develop a clear and cohesive visual language, using typography to create a system that is both functional and expressive.

The project explores how type, color, and spatial design can work together to guide movement, enhance accessibility, and reflect the creative identity of the environment. Positioned at the intersection of visual communication and architecture, the work emphasizes clarity, adaptability, and a memorable user experience.

Role: Designer

Project: Wayfinding, Signage

Tools: Illustrator, Photoshop